Most African-Americans migrating north were leaving their farms and rural life for a brighter future in the north, the promise of a new life, and steady work. They found it in the shops (the slang term for the assembly lines) at the Ford Motor Company. This migration, this new start in the north, signaled a new era and a new beginning for Detroit and its people. Ford: The Great Migration looks at the positive effects this change had on the metro area and the country.